Simple. And free during the beta.
Four plans shaped for the real life of a brand. You pay for the size of your organisation, never for the right to do your job.
Esquisse
To explore your universe.
0 €1 editor included
No credit card. No time limit.
Atelier
To build and run your brand.
39 €/month1 editor includedthen €19 per extra editor
14-day trial. Cancel in one click.
Studio
To build your brand as a team.
99 €/workspace/month3 editors includedthen €19 per extra editor
30-day trial. Viewers and external guests are free.
Maison
For teams, studios, agencies and organisations that need to go further.
Ten editors included. We build the rest with you.
Viewers and external guests are free and unlimited, on every plan. You only pay for the people who steer the brand.
AI usage is included every month, within fair use. Additional capacity may be offered for intensive use.
What each plan contains
| Esquisse | Atelier | Studio | Maison | |
|---|---|---|---|---|
| Editors | 1 editor included | 1 editor included | 3 editors included | 10 editors included |
| Brand DNA | ✓ | ✓ | ✓ | ✓ |
| Personas and benchmark | ✓ | ✓ | ✓ | ✓ |
| Moodboards and inspiration | ✓ | ✓ | ✓ | ✓ |
| Collection plan | ✓ | ✓ | ✓ | ✓ |
| Product library | ✓ | ✓ | ✓ | ✓ |
| Tech packs | · | ✓ | ✓ | ✓ |
| Price Architect and SKUs | · | ✓ | ✓ | ✓ |
| Suppliers and samples | · | ✓ | ✓ | ✓ |
| Production tracking | · | ✓ | ✓ | ✓ |
| Shoots and editorial calendar | · | ✓ | ✓ | ✓ |
| Content creation | ✓ | ✓ | ✓ | ✓ |
| Planning and marketing calendar | · | ✓ | ✓ | ✓ |
| Media library and deliveries | · | ✓ | ✓ | ✓ |
| Editorial decks, line sheets and PDF exports | · | ✓ | ✓ | ✓ |
| Wholesale and buyer space | · | ✓ | ✓ | ✓ |
| Shopify customer analysis | · | ✓ | ✓ | ✓ |
| Cash and budgets | · | ✓ | ✓ | ✓ |
| Launch Simulator | · | ✓ | ✓ | ✓ |
| Press, influence, pop-ups | · | ✓ | ✓ | ✓ |
| AI assistance | ✓ | ✓ | ✓ | ✓ |
| History and comparison | · | ✓ | ✓ | ✓ |
| Comments and pins | ✓ | ✓ | ✓ | ✓ |
| Real-time collaboration | · | · | ✓ | ✓ |
| Approvals | · | · | ✓ | ✓ |
| Roles and permissions | · | · | ✓ | ✓ |
| Contractor spaces and per-section access | · | · | ✓ | ✓ |
| Storage | 2 GB | 50 GB | 500 GB | 1 TB |
And, with Maison, what we build with you
- Several brands in one account
- Advanced administration and permissions
- Single sign-on (SSO)
- Audit log
- Programming interface access (API)
- Tailored storage
- Guided migration and priority support
- Service level agreement (SLA)
These capabilities are not in the product yet: they are part of the conversation, not of the ticked box.
Straight answers
Is it really free during the beta?
Yes. The whole product, no credit card. The prices shown are the ones planned for after the beta.
Can I run my whole brand on Atelier?
Yes, that is exactly its job: direction, collection, products, tech packs, prices, suppliers, prototypes, production tracking, shoots, wholesale, launch. Studio does not add business features, it adds working together.
What if there are two of us?
You add an editor to Atelier for €19 a month. It is the same rate on every plan: inviting someone should never be a budget decision.
Who counts as an editor?
Someone who creates and edits. Viewers and external guests, photographers, factories, suppliers or agents, are free and unlimited.
Is Studio billed per person?
No. Studio is €99 for the workspace, 3 editors included, then €19 per extra editor. A team of five pays €137, not five subscriptions.
How does the included AI work?
Brand analysis, catalogue import, writing help and recommendations are included in Atelier, Studio and Maison. We do not advertise “unlimited AI”: nobody can keep that promise. If usage becomes very intensive, we talk to you before doing anything.
What happens to my data if I don’t pay later?
You lose nothing: a premium section that closes becomes read-only and stays exportable at any time.
Can I change plans along the way?
Yes, at any time, in both directions.
When should we move to Maison?
When the organisation itself becomes the subject: several brands, several workspaces, administration, access rules, guided onboarding. Below that, Studio and its extra editors are enough, and cost less.